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March, 1986
SMALL TOWN U.S.A.
Success

 

"We are in a technological age - a computerized age. Since Alexander Graham Bell invented the telephone the telecommunications industry has grown each year. And fascinating things are going on. In the near future people will be talking into wrist watch telephones."

 

In these days post-Ma Bell deregulation, it does not bother the Rocky Mountain businessman to be competing with the giant AT&T.

Vali Habibi owner-president, United Telephone Co., Denver CO.

(photo courtesy of Communication Associates, Denver, CO)

 

 

"We are making a good living and maybe the big firms will know that name United Telephone Company some day. It's not how big you are that matters anyway. It's how profitable you are that determines your future."

 

Habibi sees his company as part of the very important place of small businesses in American life.

 

"I'm glad there are little companies competing with such giants as IBM, for instance. Maybe it will shake IBM a little bit and cause them to decrease prices and make higher quality products. And, a few little companies have made it big in the process."

 

Sworn in as a U.S. citizen in 1981, Habibi has no misgivings about his country by choice.

 

"There have been times of thinking - even ties of homesickness. There have been times I didn't;t know what I was going to do. But there has never been any doubt about that decision. It has been a happy time for me."

 

(Don Turner is a Ft. Worth based writer and editor.)

 

Courtesy Communications Associates, Denver, CO

 

By Don Turner

 

DENVER- Though Denver's United Telephone Company is quickly approaching the $1 million sales mark, its owner only has to go back 4 years to time his wife would have been happy if he had gone to work for a burger chain.

 

Vali Habibi, Owner and president of the four-year-old telephone interconnect firm, said sales will have doubled once again for 1985 to exceed the $500,000 mark. This follows a growth trend in effect since an unemployed Habibi first opened the company out of his basement in 1981.

 

Headquartered at 900 South Sheridan, the company now provides both mechanical and computerized telephone systems to more than 300 Denver metropolitan area clients. Sales for 1986 are projected to exceed $1 million and there is some interest in purchasing a larger and older Denver telecommunications firm.

 

All of these developments are a long way from June 1981, when the unemployed telecommunications technician after receiving his second $60 unemployment check penned a note to have the checks cease: "Thank you for sending m money. Don;t send me money anymore."

 

His friends thought he was being hasty. Habibi had been laid off six months earlier by the former United Business Systems in Denver. Despite a reputation for creative solutions to telecommunications problems his efforts to find other employment in the industry failed. After four months he had resurrected a dream of forming his own company and had begun to realize some income.

 

"Several of my friends said I was foolish to discontinue the unemployment checks so soon," the businessman recalled. "But I had some income and figured there were others less fortunate than I."

 

Beginning a business in the basement with no employees, no capital and no credit was not very reassuring to a wife looking for a reliable income.

 

"She didn't;t think we could make it." Habibi mused, "She was encouraging me to go work for Burger King or something steady."

 

 

He began offering his services as a problem solver servicing customers of other interconnect phone suppliers at a reduced rate. His first major project involved integrating different phone systems for a church, rectory and school through one main switchboard. Habibi seemed to have a knack for using modern technology to adapt existing equipment and in the process save clients thousands of dollars.

 

The business in its infancy was almost entirely oriented towards service, and refer

rals from customers were abundant. The company grew from about $40,000 in sales in 1981 to more than double that in 1982. A secretary and technician were hired.

 

"We just set out to provide the best service for our clients for the lowest price," Habibi said. "In order for me to move up I knew I would have to give instead of take so much."

 

In 1983 UTC realized $300,000 in sales and moved into its present offices. Habibi had used money saved from payment for his services to begin purchasing equipment for sales and installations of new systems. Initially 85 percent of UTC sales came from service. Today, 40 percent of earnings are based on service and 60 percent on new system installations.

 

(Ironically, the young company is leaving little room for others to get started through services as it did. Though it offers seven-day service, it has had no emergency service calls on its own installations.)

 

The Denver business chose his telecommunications career as a student in Iran. The son of a coal miner, Habibi sold vegetables as a child from a storefront on their home.

 

"My father believed you should get an education so you could get a good job, but that you should also know business so that you have something to fall back upon if you need it."

 

As a telecommunications expert Habibi was sent to the multi-channel equipment repair course on the Army signal school at Ft. Gordon, Georgia in 1976. And in 1977 he left Iran permanently to eventually move to Denver and become a U.S. citizen.

 

The Denverite sees continued growth in the telecommunications industry.

     


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